Nestle Essay

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Nestlé’s marketing management case study In order to determine the current status of Nestlé’s marketing department, we have to consider using the SWOT analysis which is, the company’s strength, weakness, opportunity and threat it pose or that is pose to it by its competitors. Using the SWOT analysis will help determine the company’s strength, the strength that is yet to be discovered, it weaknesses and need for improvement. Moreover, gathering information about the public and comparing it with the company’s potential will help the marketing department to make good decisions in achieving goals. (Hammy, 2011) However, the company’s marketing management SWOT analysis is as follows: Nestlé’s market strengths Furthermore, these are results of the research analysis made to determine its market strengths. * It has aggressive Marketing * It has reliable distribution networks with quality products all around the world. * It has skilled labor and educated staff with special training. * The company also arranges events to make good impression. * It also easy for the company to approach shop outlets as its well known around the world * It also has strong financial position * Its financial, marketing and sales strategies are determined by measuring the customers’ needs. * Research is done occasionally to know its current status in the market. * The company is big enough to dominate some weak firms by overthrowing them in competitions. * Multinational: the company is well recognized and established all over the world * The company enjoys continuous increase in sales and profits. * It has the highest share in most country food industry * Social Responsibility: in this case, its render services to the public in a sociable and respected manner. * Strong product brand and demand: here also, its products brand is strong

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