Negotiation Strategy Analysis

1665 Words7 Pages
Negotiation Strategy Analysis Article University of Phoenix MGT/445 Wendy Scaringe January 23, 2012 Negotiation Strategy Analysis The ability to create a dynamic strategy in negotiations relies in the negotiators tactics and choices regarding all stakeholders involved, which determines the style or direction that successfully resolves the primary issues. Placing an emphasis on one particular strategy in negotiations may cause turbulence in reaching the goals of negotiations, which ultimately provide the counterpart with an advantage. Negotiations entail two distinct styles or strategies that display different advantages dependent upon the type of negotiations and goals. These two strategies are known as: distributive and integrative, which exhibit factors, tactics, and principles aimed towards optimizing bargaining or building relations. This paper is to examine these two negotiation strategies through analysis of two articles, which involve actual negotiations between parties using the two distinct negotiation strategies. In addition a description of the processes as well as comparing and contrasting the two strategies, and how the strategies apply in a work environment. Through proper research of each parties goals, intentions, and strategies, negotiators can detail processes that identify the needs set by parties or constituents, and implement procedures that align with effective resolution. Description of Articles The first article entitled, “Purchasing Agents’ Use of Negotiation Strategies” (1991) details the negotiation processes, styles, and strategies used by purchase agents. As stated by the articles authors, Perdue and Summers (1991), “The negotiating stance adopted by industrial buyers is characterized by their reliance on three basic negotiation strategies: problem-solving, manipulating perceptions about competition, and tough tactics”

More about Negotiation Strategy Analysis

Open Document