• Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer. • Setting a price competitive to Marvel’s would drop MedNet’s revenue by 80% • Since advertisements are the only source of revenue, MedNet’s has to rethink their revenue generation strategy to sustain their business. • It is considered as a product problem because they may have to change the value proposition Note that technology is fragmenting the market and disrupting the business model What are the decision options? • Charging for the content, treating site visitors as patients. • Extend coverage of alternative health information • Develop and manage corporate websites What does he/she need to know to make a decision?
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
Carmex: Leveraging Facebook for Market Research 1. Numerous advantages and disadvantages must be considered when collecting data through different sources. An online survey of a cross-section of Internet households is one way to accomplish this. By using this method, the opinions of many different people will be captured. Both users and nonusers of Carmex will potentially take the survey because Carmex will not know who they are sending the survey to.
Deep consideration has been given to the fact that all of UDR’s competitors have an active online presence. To be without a fully functioning website would put UDR at a major disadvantage in terms of growth. The major benefit that URD will gain from a fully functional website is that less manpower and resources will be used in Marketing and Distribution of information on the products and services that URD offers. This will enable UDR to put those resources to use in more income generating activities. UDR desires to enhance appreciation and knowledge of our recycling business, so that consumers understand that UDR is a valued partner in insuring the long term sustainability of their local communality.
Visualize every search you make and every purchase you make online affects every news and ads your given. So if you’re only given what you know, then how can you discover what you don’t know? The Filter Bubble written by Eli Pariser, is an excellent argument against the very personalized internet we are given today. Pariser helps us understand how to much personalization is dangerous and how it makes for a more narrow minded, dumb, and biased community. He explains how this is done silently and how we don’t really notice it, because
2.01 The 21st centry consumers market began to use digital technology to call attention to their products. For the products and advertisements to be affective they had to use a placement based on thr knowledge of the public and a chunk of the media. So they begain to reasearch their behavior to know when to place the ads due to a fixed budget to play fewer times but seen by many people, or "fewer people , many times" .For all these desisions to be made they make serveral tests to know the effectiveness of the advertisements. For advertising and how it is done takes a huge toll in how well the poduct is sold. There are smaller firms and larger that advertise internatially and due to the cost of advertising ads places in smaller towns and locally online, just those are able to keep the company going.
An example of this could be social security benefits. These motivations help the company recruit top level employees and increase their overall productivity. But this can be a trade-off as these benefits and rewards can be costly. Takeaway 2 - Corporate Culture, Human Resources, and Ethics Zappos is a great example of a company that has created a lively atmosphere for their workers through their casual working environment. But another takeaway is that this type of culture is not compatible with many companies.
A disadvantage of having a 24/7 business is that you will have to pay more for staff to keep this e-commerce business operated at all times, people who would be operating the website are not on a normal wage like a shelf stacker it is far more. The negative impact of this is that it will set you back you profit margins you make in the business as you will need staff working 24/7. Customer information can be stored An advantage of running an e-commerce business is that customer information can be stored. The advantage of this is that a business can keep data on customer information the impact of this is that companies can easily get in touch with all their
Technology Risk Presentation Tammy Radcliffe XACC/210 • Limitations of Technology for E-Business System Technology is crucial in the daily operations of any business. Production of services is related to the technology used and it encourages an increase in productivity. Upgrades in technology gives an organization advantage to the competition. This could be cost effective to the organization compared to hiring new employees and paying high salaries in the long run. Technology has had several downfalls as well.
The ease of information and immediacy of it presented by the World Wide Web is simply changing the world’s reading culture. The absurd effects may be much more than the author has focused on, but the loss of concentration is one of them. Given that internet use is likely to increase, I am in support of his suggestion; studies need to be conducted to examine the extent of the damage the internet has caused on global reading culture. The article is well written, thesis well researched, and the theme is easy to establish. Nicholas Carr has succeeded in prompting his readers to consider whether Google is making us stupid.