Natural Funeral Service Essay

622 Words3 Pages
Market analysis Target Market: The overall market in county Louth to supplying environmentally friendly funeral products in Ireland. In line with our companies strong green beliefs all our products are manufactured from natural or recycled materials. Segments of Ireland market: the aggregating of prospective coffin buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Size of each market segment: the death rate, 6.38 deaths/1,000 population (July 2012 est.), while only a rough indicator of the mortality situation. This indicator is significantly affected by age distribution, and most countries will eventually show a rise in the overall death rate, in spite of continued decline in mortality at all ages, as declining fertility results in an aging population, still a large population death at around 6 million in the current year. Death categories: Natural deaths, accidental deaths, homicidal deaths and suicidal deaths, as well as not determined death and not classified death. Age group: infant, children, adult and older people. As different distinct groups, potential customers in age group and death type will respond to very different advertisement. Total market valuation: Potential value of the target market: Total value of all shares × price per share Or, budgeted net profit per unit × budgeted sales unit Target company revenue: budgeted sales price per unit × budgeted sales unit (exclude discounts and refunds). average deal size: length of sales cycle: recurring revenues: Market trends: Recent changes: Local Funeral director, Joseph Grogan has been appointed as an agent for environmentally friendly coffins. All the coffins are made from 100% natural or recycled products. This is a major growth area in the funeral business with 15% plus of all funerals in the UK using eco friendly

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