The Long-Term Effects of Binge Drinking on University Students Sociology Abstract Binge drinking on university campuses poses a concern for serious health issues and negative social implications. Education and awareness, about the non-gender specific short and long term effects associated with binge drinking, provides a mechanism for students to make informed decisions about the alcohol consumption levels they will indulge in. This report illustrates the risks associated with binge drinking and offers an info graphic for observation, and consideration by students that challenges them to stop and think before they engage in risky drinking behaviours. The information for this report is drawn from the research findings of studies carried out by a variety of academics and professionals. The objective is to alert or reiterate, to the entire university student population, the risks associated with binge drinking, and the hope is that students will be oriented toward making choices related to their optimal health and wellbeing and avoid binge drinking.
During adolescence, one’s brain goes through major changes that include physiological, psychological, and social changes (Crego 2). This is one reason the drinking age should be raised. The raise in the drinking age would help prevent problems and set-backs to the student during the sensitive time of adolescence. Functions such as attention, working memory, planning, problem solving, and inhibitory control are developing during adolescence and can be harmed if students drink (Crego 2). According to Crego, “Given the extent of brain maturation occurring during this phase in life, adolescents who use substances appear to be vulnerable to alterations in brain functioning, cognition and behavior, and alcohol use may
Trevor Chattin ENG-112 Mrs. Kurtz Modern Prohibition: The Drinking Age Debate In 1984, a bill was proposed to the U.S. congress to raise the national legal drinking age to 21 from 18 years old. The bill was proposed due to the high rates of drunk-driving incidents during the time period. The ideas of promoting responsibility and safety into young American adults were among the most popular pushes behind the legislation. Not only was this bill proposed, but it was passed through congress and is now a nation-wide law. The 21-and-over drinking laws have actually made for a more dangerous environment for American teenagers by prompting them to do their drinking in private, unsupervised environments.
In the Opinion Piece “Ban booze-driven boorish behaviour in teens”, published in the Herald Sun on Monday the 3rd of August 2010, radio talk back host John Brown writes about the issue of alcohol abuse amongst teenagers. Brown, in an aggressive and at times emotional tone, argues that the price of alcohol should be increased to stop teenage drinking and that parents should be responsible for the actions of their children. Brown does this through the use of evidence, emotional appeals and attacks. When evidence is used in many forms, readers are persuaded to think a certain way. Firstly, Brown uses expert opinion.
Pepsi’s Marketing Idea In 1961 Pepsi had redefined its target audience, recognising the importance of securing the younger post-war generation as consumers, with the slogan “Now It’s Pepsi, for those who think young” defining youth as a state of mind rather than actual age (Pepsi.com, 2006). Over the years, Pepsi’s campaigns continued to evolve in order to capture the post-war baby boom demographic constantly revolving advertising campaigns around the notion of youthful imagery and lifestyle (Pepsi.com 2006). Although in the 1950’s Pepsi had used Hollywood starlet Joan Crawford at the forefront of their company, it wasn’t until 1984 when Pepsi used celebrity, Michael Jackson who also appealed to their demographic, that the marketing power of a celebrity was noticed by the company. This idea proved to be extremely successful and since then, it’s no secret that Pepsi pay the
This • Research shows that adolescents are more likely was done to reduce high rates of to develop alcohol dependency issues when they 8 alcohol-related problems like drunk begin drinking early. driving crashes, fights, domestic violence, and sexual assaults, all • A “trickle down” effect, in which older teens provide alcohol to younger adolescents, has been alcohol-related problems.5 found when the MLDA is lowered.9 Justice (2005) Youth Drinknal/122600955/abstract • “The problem, of course, is 1 U.S. Dept. ofProblems: A Comparison ing Rates and 9 Wagenaar, A. C., Toomey, T. L. (2002). “Effects of minimum drinking age laws: that physical ability alone is too of European Countries and the United States. Prepared by Joel Grube, PhD.
Situations like this one depict what may be happening in many other schools. Teens need to learn the seriousness of drinking alcohol, especially when they are underage and furthermore during school hours. (Solis, Marcus. Girl hospitalized after drinking binge at school. www.abclocal.go.com.
Therefore, the social cost of alcohol is greater than the private cost. These factors give a justification for government intervention to deal with some issues related to alcohol, by putting an age limit on its use. The first reason why the drinking age should not be lowered is the obvious health issue. Despite popular belief, the drinking age was not only set to prevent teens from drinking and making bad decisions. It was set because teenagers can develop serious health issues.
Segmenting will help determine how you deliver your message as well as its content. In the following case study: Positioning “ice” as a product you don’t want to buy, Queensland’s Health’s illicit drug campaign (the ice education campaign) have come up with the target market of 18-29 year olds living in Queensland who are : * at risk of methamphetamine( particularly ice) * experimenting or using methamphetamine or other stimulants occasionally, socially, or recreationally * Current regular users of methamphetamine. Understanding the target market and its perceptions of illicit drugs. The way the target market was produced and thought out was through understanding the target market and its perceptions of illicit drugs. This was done through qualitative and quantitative research such as observations of young people who are at risks based on their attitudes, social or lifestyle choices being around, nightclubs, raves, festivals, private parties.
Chandler was the company’s first CEO and lead Coca-Cola into the next century primed to conquer the beverage industry. Presently, Coca-Cola continues its hold on the beverage industry and is sold throughout the world. Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches. From the early beginning Coca-Cola has grown to the world’s most known brand, with more than 1.6 billion beverage servings sold each day.