Nascar Essay

855 Words4 Pages
You could call NASCAR, or the National Association for Stock Car Auto Racing, a successful business but that would be an understatement. NASCAR is the biggest spectators sport in America, out of the 20 highest attended sporting events, in America in 2004, 17 of them were NASCAR events. NASCAR has 75 million Americans follow NASCAR. That is one and three people in the US that follow the sport, and it’s the number two rated regular season sport on TV in America. Their was more than 2 billion dollars in licensing in 2005 and over 200 licensees. More fortune 500 companies participate in NASCAR than any other sport. NASCAR racing is televised in more than 150 countries and 22 different languages. If you don’t find all that impressive then wait till you hear about the fans. NASCAR by far has the most dedicated fan base in any sport in history. Some NASCAR fans will go to the end of the earth just to buy a product from one of their favorite driver’s sponsors over some other company’s similar and maybe cheaper product. NASCAR fans have no rivals when it comes to loyalty, a survey of NASCAR fans showed that 71 percent of NASCAR audience said that they almost always or frequently choose a product involved in NASCAR over one that’s not. NASCAR uses many Medias for sponsoring, such as, TV marketing, merchandising, internet ad’s, and sponsors. NASCAR has many sponsors but their main sponsors are: Bank of America, Chevrolet, Coca-Cola, Coors Light, Sprint, Visa, Aflac, Nationwide, and Craftsman. Sprint is a competitor of the mobile phone company and Bank of America is a competitor of the bank. The other two choices wouldn’t have any competitors that are already sponsored by NASCAR. It is important to know the target market if you are to pick a sponsorship because to make an educated decision on what kind of company to pick you need to know who watches what you

More about Nascar Essay

Open Document