What competitive advantage might Mystic Monk Coffee’s strategy produce? Father Prior’s strategy is to focus on his narrow market position and win a competitive edge by doing a better job than rivals of serving the special needs and tastes of buyers in the market. He plans to execute this strategy by being able to serve coffee, specifically brewed from Catholic Monks, to buyers who wish to support the Monastery. His competitive advantage that his coffee strategy produces is that he is in the business to help support
This is not enough man hours for the company to produce and market enough coffee to meet the target. By using out sources Father Daniel Mary would be able to get more man hours to produce, market, and distribute enough of Mystic Monk Coffee to meet a target market of one million dollars per year. I would also suggest that Father Daniel Mary start up a foundation for a building fund, this would help raise more money for the new monastery. As most churches set up a building fund to help raise money to build new churches, Father Daniel Mary can set up a foundation for the Carmelite monks monastery. The Carmelite’s were started by a foundation, it is more likely that this foundation would contribute a great deal to helping father Daniel Mary with building the new monastery.
MYSTIC MONK COFFEE 1) Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has set the future direction and the inspirations to achieve the goals. What is his vision for the monastery? His vision is to recreate Mount Carmel in the Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors and a hermitage.
On the other side, Starbucks argued that it will only increase the complicated degree of law when farmers achieved the coffee bean trademark. The other reason, Starbucks considered that the main purpose for Ethiopia Government is to apply trademark as the benefits to boost their income. In fact, The Government does not
To transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500 acres monastery that would include accommodations for 30 monks, a Gothic Church a convent for Carmelite nuns and a retreat center for lay visitors. 4. What is his vision for Mystic Monk Coffee? Is to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and to realize Father Daniel Mary’s vision of buying the Irma Lake Ranch. 5.
What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has found a new direction for the Monks, which is his vision of moving to a new Mount Carmel in the Rocky Mnts to a 500-acre monastery. He wanted a place with accommodations for 30 monks, a retreat center for lay visitors, a gothic church, a convent for nuns, and a hermitage. His vision for Mystic Monk Coffee is to grow in order for it become successful enough to where they can use the profits to purchase their new monastery. The mission statement mentioned in the case was, “We beg you prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God.” Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?
As stated in the case these 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re-founded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s final mission is “to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.” The vision and the mission in this case
Background Father Daniel Mary’s vision was quite simple: he wanted to create a new Mount Carmel monastery in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, and a retreat center for lay visitors. It was an inspired and high-reaching vision.
Growth strategies are made to exploit customer connection. Starbucks sells a lot of items and has grown beyond coffee into related businesses and they do so by developing these products with other companies. Company also launched the “Prepaid cards” as well and it was very successful because the company has made it easy to purchase, reload and use for the customers. The company is finding innovative ways to get the prepaid cards into potential customers. Company’s another successful brand extension was music.
319).” Starbucks did recently face its own struggles from the recent recession, but I believe it is a company that is fearless, hungry, and innovative which is why it will continue to climb to the top. Starbucks is a business that has what it takes. “We are not in the coffee business serving people, but in the people business serving coffee (pg. 323).” That statement says it all! I have so many good things to say about this company, and it’s not because I’m a regular there.