Mystic Monk Coffee Case Anaylsis Essay

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Aaron Richards GBA 490 Mystic Monk 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s final mission is “to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.” The vision and the mission in this case are very similar. However the vision is the initial idea the Father set out to accomplish with the monastery and the mission is decided after being established. The mission is the goal the company is trying to achieve in this case it is to continue to expand which is similar to the original vision. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary has a clear financial path to achieve his goal of owning and moving his monastery to Irma Lake Ranch. For the Wyoming

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