My Favorite Brand

974 Words4 Pages
My Favorite Brand Cynthia L. Hall MKT/421 July 6, 2015 Faculty Name My Favorite Brand In 1992 my favorite brand was born. Skechers shoes is an American shoe company that was started in Manhattan Beach, California. The founders of the company are CEO Robert Greenberg and his son Michael Greenberg. Skechers have a trendy and stylish shoe for men and women of all ages. The company uses many different diverse celebrities in their advertising. There are many companies that manufacture and sell shoes. This is a very competitive field. This paper will reveal why this is my favorite brand. Reasons for my passion Skechers have such a large range of styles of shoes for men, women and children. They are a trend conscience company. There are classic looking tennis shoes and bold new concept style of shoe. They also carry a line of dressier shoe if you are looking for something other than a sports shoe. I work in a very busy warehouse where I am on my feet for ten hours a night. I spend most of this time walking on concrete. I have found that Skechers are the most comfortable for this type of work. They are light weight with a cushioned insole. They are also stylish. I can where a pair when I need to dress for success, or when I am getting into my work and have to get a little busy and dirty. They are not only stylish but also affordable. I also like the fact that they are easy to find. Most major premium outlet centers and high end department stores carry Skechers. I also like the fact that the company was founded in the United States. I like to by American made when it is at all possible. Customer Loyalty The Skechers Company shows how important Customer Lifetime Value is to them by continuously increasing their styles and keeping them up with the trends. They want to keep their customers coming back. I believe they increase their customer lifetime value by

More about My Favorite Brand

Open Document