My Core Competencies and Mission

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My core competencies and mission Nomin Amarsaikhan /Mina/ 101183046 Marketing Management Dr. Wan-Tran, Huang 24 September, 2012 Business Administration department, Asia University A mission statement is a statement of the purpose of a company , its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. I would like to start my essay with my mission. My mission- “To provide the outstanding accounting knowledge acquired by continuous learning process and modern method, that is best, highly evaluated”. According to the authors C.K.Prahalad and G.Hamel, who wrote “Competing for the Future” Harvard Business Review, the core competency provides potential access to a wide variety of market, makes a significant contribution to the perceived customer benefits of the end product and difficult for competitors to imitate. And core competence should change in response to changes in the company's environment. My core competency is my adaptation. This is very useful advantages for business woman who works in the rapidly changing business environment. A core competency is fundamental knowledge, ability, or expertise in a specific subject area or skill set. For example, an individual who becomes certified as a Chartered Certified Accountant (ACCA) is said to have a core competency in certain Accounting concepts. To my side, fundamental knowledge of Human resource management and expertise in an accounting sector are my core competence too. Example of Coca Cola can illustrate impossible to imitate itself. Coca Cola has unique taste which is cannot replicated by any other companies. Also the distribution channels are amazing. It is everywhere in the world. Core Competencies are not seen as being fixed. Core Competencies should change in response to changes in the
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