The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
A potential opportunity that they could explore is to utilize self-checkout terminals in their locations. Self-checkout point of sale terminals could do many things to improve Kudler Fine Foods as a retail competitor. First, it would improve their customer service as many customers prefer to check themselves out rather than having a cashier. In today’s technology environment, “…systems can be tailored to better fit any retail environment and are more focused on improving customer service rather than cutting labor costs” (Murphey, 2009, p. 1) . Even though the prime focus of these systems is not necessarily to cut labor costs, often times they can improve efficiency.
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
The owner will use her resources in order to supply the shoppers with products that are popular or a brand that is being requested. It is hard for local companies that are not a chain to stay in business so being a respectful store with courteous employees, can help to run a store that will make a profit and want their customers to come
It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
To see these benefits, the focus needs to remain on benefiting the community at large and meeting the needs of each individual location. Crime can be reduced within the store by helping provide for the community and offering opportunities to help people work their way off the streets. Consumer spending can be increased by meeting the demands of the area while helping those who cannot afford to spend money on the goods the company sells. Any company would be wise to remember that quite often it is the poor who succeed later in life and become a company’s biggest investors. A focus on those in need is something that helps a company’s reputation for years to come, boosting profits in both the poorest neighborhoods and the wealthiest.
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
Customer advisor Customer service advisor at Star café is responsible to listen to their customers as it is small amount of customers and are able to cater to all their needs and necessities. They need to care and compliant the customers as their improvements will help the business and improvements of creating more customers. On the other hand, Customer service advisor in Sainsbury’s have different duties and responsibilities compared to Star café because they guide customers and keep them happy to provide good customers service. This is important to ensure that they build customers loyalty. A customer advisor also, interacts with a company’s customers to provide them with information to address inquiries regarding products and services.
Many interesting points were raised during this discussion and it was enjoyable to read about different views others had. A common theme was caring about customer satisfaction, this can be through either the quality of the product the business is serving or the service that employees are giving directly to customers. Another common point was marketing; marketing fits well within the customer category as this will bring in customers old and new and keep them interested in the business. One point that was not discussed in the forum that I thought about after was the product or service a business has on offer, without a good product or service there would no business. Business’s also need to make sure that they are marketing their product to the correct target audience, to ensure the best
Secondly a good feedback from the customer and great experience that you give to the guest and willing to come back again this is good for the business and for you. Thirdly the reward that you feel when you see your customer very happy and impressed by your service is unexplainable the feeling that you get. Lastly your boss will be very pleased with you and probably will give you a raise or a better position. As managers we can better “tune-in” to the needs of our customers especially like Ross Shafer as follow: by providing them great service just like Maria did and not to do like many others do just by saying