Murphy07 Essay

PART III
EXAMINATION QUESTIONS

CHAPTER 7: DEMAND MANAGEMENT, ORDER MANAGEMENT
AND CUSTOMER SERVICE

Multiple Choice Questions

1. The creation across the supply chain and its markets of a coordinated flow of demand is the definition of:

a. order cycle b. order management c. demand management d. supply chain management (c; p. 113)

2. Which of the following is not a basic type of demand forecasting model?

a. exponential smoothing b. cause and effect c. judgmental d. time series e. all are basis types of forecasting models (a; p. 113)

3. Surveys and analog techniques are examples of ____ forecasting.

a. cause and effect b. time series c. exponential smoothing d. judgmental (d; p. 113)

4. An underlying assumption of ____ forecasting is that future demand is dependent on past demand.

a. trial and error b. time series c. judgmental d. cause and effect (b; p. 113)

5. What forecasting technique assumes that one or more factors are related to demand and that this relationship can be used to estimate future demand?

a. Exponential smoothing b. Judgmental c. Cause and effect d. Time series (c; p. 114)

6. Which forecasting technique tends to be appropriate when there is little or no historical data?

a. exponential smoothing b. judgmental c. time series d. cause and effect (b; p. 114)

7. Which of the following is true?

a. computer software for demand forecasting dates back over 30 years b. one challenge to collaborative planning, forecasting, and replenishment is getting supply chain partners to share data c. the Excel software package tends to generate forecasts that generate very little error d. SAP is the most