• Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. Week Two: Marketing Research • Justify the importance of marketing research in the development of marketing strategy and tactics. • Analyze the importance of competitive intelligence and analysis in marketing. • Identify various segmentation criteria that impact target market selection. • Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions.
Primary data requires management of marketing, financial, operations, and human resource databases. Secondary data may enhance prior research and benchmarks established by primary data sources. Secondary data provides insights into marketing design that may enhance product design. Secondary data reduces research obtrusiveness and the global market changed the manner that research is funded and disseminated (Whiteside, Mills, & McCalman, 2012, pg. 504).
It establishes a selling price hierarchy for determining the selling price of each product or service, with vendor-specific objective evidence (VSOE) at the highest level, third-party evidence of VSOE at the intermediate level, and a best estimate at the lowest level. It replaces “fair value” with “selling price” in revenue allocation guidance, eliminates the residual method as an acceptable allocation method, and requires the use of the relative selling price method as the basis for allocation. It also significantly expands the disclosure requirements for such arrangements, including, potentially, certain qualitative disclosures. ASU 2009-13 will be effective prospectively for sales entered into or materially modified in fiscal years beginning on or after June 15, 2010 (i.e., the year beginning January 1, 2011, for us). The FASB permits early adoption of ASU 2009-13, applied retrospectively, to the beginning of the year of adoption.
Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services, pricing, promotion and advertising, distribution and location, and other elements of the marketing program – the summary and specific recommendations for the execution of the
Both strategies failed, therefore it is necessary to analyze what were their mistakes. • Core Competencies: Trexel has the know-how to development of different product better than its competitors (lower production cost), so it is necessary to consider the cost savings of the different alternatives. • Competitive Advantage: Because of Trexel has the know-how to produce high-quality products at low production cost, they are better positioned that its competitors. Also Trexel have protected their intellectual property through patents, which allow maintaining a sustainable competitive advantage in the time. For these reasons, it is necessary to analyze the competitive advantage of the different options presented.
Explain the process used to select EACH alternative (formal, step-by-step decision-making model; search online)* b. Discuss advantages and disadvantages of EACH alternative** c. Discuss financial, legal, and ethical considerations of EACH alternative** 3. Recommend one alternative to solve whistle problem d. Justify recommendation 1. Explain thought processes leading to selected recommendation 2. Reasons this alternative is preferred over other two 3.
Pacific System Case Weilun Ding Pao Chen Shan Questions 1. What is your recommended sourcing strategy in this case? Please support your decision with quantitative and qualitative evidence gathered during the case analysis. Also, present your plan to reduce any risks associated with your sourcing decision. Our recommend sourcing strategy is to do multiple sourcing with SureTech and E-Drive.
Marketing research is defined as, “the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (Armstrong & Kotler, 2005, pp.113). Marketing research for Kudler may make all the difference for an organization being able to remain innovative, competitive, and dominating in the ever-changing marketplace today. Marketing research can be incredibly helpful for Kudler to determine the satisfaction of customers in a non-bias fashion. Managers rely heavily on responses from marketing research to make imperative decisions. The process of marketing research includes four fundamental steps: “defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings” (Armstrong & Kotler, 2005,
Two disadvantages to automation are that it costs more and it is not easily changed. 6. A products margin is determined by subtracting its manufacturing cots (labor and material) from its price. Logically, higher prices and lower labor and material costs result in higher margins. Keeping in mind the customer buying criteria, how would you increase margins for a low end product?