MTV is a youth oriented brand, that started as a purely music video station, and has now involved into a pop-culture station with a mix of long-form programming, and videos. They created stars and termed new expressions like VJs and quickly differentiated their product from the competition. As a result of having a first-mover advantage they were the TV channel to go to in order to endorse your music. They managed to build up their brand and be a key channel for promotion where artists where demanding to have their own videos played on MTV. MTV remains a strong brand within the youth segment but needs to constantly evolve in order to maintain their position with new trends and changes emerging.
Analysis project on Madonna’s FRASHERI Bledar music video “Cherish” Music videos seem to have ranged from simple band performance to an enormous industry. Born of a sudden expansion in new broadcast channels like MTV, music videos continue to influence popular music. They help to create an artist's identity, to affect a song's mood and determine chart success. During many years of development, music video has changed our idea of how we perceive popular music today. The book by Carol Vernallis, “Experiencing Music Video, aesthetics and cultural context”, treats music video as a distinct multimedia artistic genre, different from film, television.
The same effect of over sharing information and allowing people to see every aspect of your life has been seen with the big boom of reality TV. The fact that people can go on national television is filmed just seeing how they interact with others and can get paid and famous is definitely the catalyst for this boom. People are always looking for their 15 minutes of fame, which I’m sure is the reason they have no problem going on these shows. As far as the general public, I am sure that watching people look like complete fools on these shows helps them feel more secure and better about their own lives. The peep culture is a rapidly growing concept.
Viral ads, which are also known as guerrilla marketing more often nowadays, are the newest way to get media messages out to the public through the spread on the internet. Many of these are over the top and very innovative. Music is used widely here to make their messages memorable and to keep audience members entertained and intrigues as these messages are fairly longer than normal TV advertisement spots. “The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being passed along,” (http://fasttrack2business.com/). One popular viral ad that can be looked at for this discussion would be for the new Cherry Chocolate Dr. Pepper.
Teens tend to turn to the most popular celebrities for guidance in their day-to-day lives. Celebrities are not only envied by our society but their images are splashed across magazines, social media, television and movies thus it is natural for teens to use them as role models (Pejakovic.www.selfgrowth.com/ 2015,PP1-2) . This essay will argue that there are many serious impacts of celebrity youth icons on youth identified in the world today therefore it is very important for the society to address these challenges. To begin with, this essay will identify celebrity role on youth culture. Moving on, this essay will discuss the effects of celebrity youth icons on youth in the world today.
Explain how strategic management and the strategic management process are illustrated in this case. MTV used strategic management and strategic management process in many different ways according to this case study. They used Twitter hoping to move in on the digital media and during the VMA awards along with what was happening on TV to get more viewers and it worked. The ratings skyrocketed with over 2.3 million Tweets, 11.4 million viewers, and up 27 percent from the year before. MTV networks are also in 160 countries with a winning approach mixing universal youth sensibilities and local tastes so the company does not come across as a cultural imperialist.
In a society that knows that "sex sells", most fail to realize that there is a very strong connection between body-image and advertisement. Media has a huge influence on society today, especially on teens. Everyone has seen or heard of some type of advertisement promoting some type of beauty product, jewelry, or a new brand of clothing to say the least. Almost all of it is based on beauty “when media television, movies, magazines and advertising widely promotes this ideal, it becomes difficult to ignore.” The influence of the media on the proliferation of eating disorders cannot be refuted. From an early age we have been shown with images and messages that reinforce the idea that to be happy and successful we must be thin.
Today, some of top played songs contain lyrics that are about sex. The media basically disguises the words with “slang” and these songs are promoted and become so popular among the youth. Also, there are multiple magazines available to the public, with big flashy titles discussing sex tips and secrets, and scandals within the celebrities. You can find these magazines and advertisements almost anywhere. They are placed just a couple of shelves away from the popular teenage magazines, making it easy for the youth to access and read.
Whether we realize it or not, mass media surrounds us in our daily lives. Newspapers, magazines, advertisements, and television are all around us and have a very clever yet powerful force on how we view them. The media can be potentially harmful because it conveys certain messages that are supposed to be socially desirable are part of the norms. Adolescents become prime targets of what the media displays because they are new consumers. Advertising is one of the most compelling messengers in a culture that can influence an adolescent.