Mrs. Fields' Cookies Case Study Analysis Final

1943 Words8 Pages
Mrs. Fields’ Cookies Case Analysis Critical Issues In Mrs. Fields case the critical issues are: 1) ISS Triangle The principle of the ISS Triangle was not applied. The IT- part was too dominant and there was no balance and no holistic approach in using business, organizational and IT strategic elements. The Fields didn’t consider the impact of the interaction between the 3 elements of the ISS Triangle. 2) Moral disengagement Due to the paternalism of the system the program dictated the managers what is to do. This leaded to a displacement and diffusion of responsibility. When the system is in charge for decisions, moral disengagement of the employees appears. 3) Loss of autonomy Do to the fact, that everything was guided and recommended by the IT System, there was no space for personal reasoning and finally nobody felt responsible. 4) Change of business strategy Through the acquisition of the LPB business the original “Feel-Good-Strategy” of Mrs. Field´s cookies was gone. Further not to franchise the original cookie business and to diversify the business concept was not beneficial and leaded to high depths of the company. With reference to the triangle approach, the new product concept did not fit with existing resources. 2 Mrs. Fields’ Cookies Case Analysis The analysis of this paper is related to the Mrs. Fields’ Cookies case. The case describes the development of a company, which started with one small store and has grown to an international company with more than 500 stores in the United States, and five countries on four continents. The case is analyzed under the headline of the ISS Triangle strategy, in consideration of the business strategy, organizational strategy, and information strategy and the critical issues. Initial Situation Debbi Silvyer began already the baking cookies as she still was a teenager, and she didn’t stop to perfect her recipe over

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