Movie Product Placement

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Movie Product Placement Product placement is “a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.” Movie Product placement is a specific form of product placement, where the goods or the brand logo and even service content placed in a movie skillfully with creation, in order to let the audience have an impression of its product, and then achieve the purpose of marketing. There are mainly 3 types of product placement. TABLE-1 A table of how many placements appears in Forrest Gump | Scene implant | Dialogue implant | Plot implant | Nike | 7 | 0 | 1 | Coke Cola | 2 | 0 | 0 | Seven-up | 2 | 0 | 0 | Playboy magazine | 1 | 0 | 0 | Budweiser | 3 | 0 | 0 | 1. Scene implant: This kind of implant mainly refers to the brand visual symbol or product itself appears in the movie. The story happened in the scene. For example, in a crime & gangster movie, police may chased the criminals in a car, then the car may be BMW or Audi or some other brands. In a romantic love story, the actor and actress can enjoy their honeymoon or vacation in a beautiful place. They can tell their friends in the movie where did they go, equally tell the audience. After the movie, some audiences maybe want to go as well. 2. Dialogue implant: Dialogue implant refers to the products, product brand or service express through the dialogue content. Through the dialogue we can know the brand image and service concept. In the movie Forrest Gump, Forrest said “They put you in this little room with just about anything you'd want to eat or drink. But since, number one, I wasn't hungry but thirsty, and number two, they were free, I must have drank

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