Mouse Trap Essay

3477 WordsApr 15, 201514 Pages
TRAP-EASE: THE BIG CHEESE OF MOUSETRAPS Ariel Ma Eric Wang Frank Pang Jasmine Jiang Jenny Li Sofia Zhao Veronica P Content 1.Synopsis ———————————————————————————————————————————4 2.Introduction——————————————————————————————————————————4 3.Problems————————————————————————————————————————————6 3.1 Design———————————————————————————————————————————6 3.2 Marketing—————————————————————————————————————————8 3.3Finance——————————————————————————————————————————10 4.Conclusions——————————————————————————————————————————11 5.Recommendations——————————————————————————————————————11 5.1 Design———————————————————————————————————————————11 5.2 Marketing—————————————————————————————————————————14 5.3 Finance——————————————————————————————————————————20 6.Bibliography—————————————————————————————————————————21 Content of tables & graphs Table 1: SWOT analysis -----------------------------------------------------------------------------5 Graph 1: World Price of Wood Pulp ------------------------------------------------------------------------------6 Graph 2: Post 1994 Commodity Bubble Iron Ore and Copper ------------------------------------------------------------------------------6 Table 2: Plastic Packaging -----------------------------------------------------------------------------7 Bar chart 1: 2010 Media Time vs Ad spending discrepancy -----------------------------------------------------------------------------17 Pie chart 1: investment in certain media advertisements -----------------------------------------------------------------------------18 Graph 4: marketing strategies based on 7P theory ------------------------------------------------------------------------------19 Table 3: finance analysis -----------------------------------------------------------------------------20 1.Synopsis With the slogan

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