Mountain Man Brewing Company Analysis

384 Words2 Pages
Mountain Man Brewing Company (MMBC) is an independent, family owned brewery, which produces the Mountain Man Lager, a beer well-known for its authenticity and excellence. Mountain Man is a legacy brew in the mature market and has a strong brand loyalty through its history and status as a family owned brewery. Mountain Man Brewery is a recognizable brand among working class males as Chevrolet or John Deere, which is the foundation of the brand’s success with blue collar customers. It positions its products through pricing similarly to premium domestic brands and below specialty brands like Sam Adams. The beer’s dark color and the printed 1925 design of a crew of coal miners on the front package create a masculine image. The purpose

More about Mountain Man Brewing Company Analysis

Open Document