Over the years, Phil Jackson has earned himself the nickname “Zen Master”. The reason he is called the “Zen Master” is because Phil Jackson brings the aspects of Eastern philosophy and the Native American spiritual practices to coach his teams (Wikipedia.org). Phil Jackson had an enormous role in the 90s Bulls becoming a dynasty. Phil Jackson has won 11 NBA Championships, more than any other coach in NBA History (Wikipedia.org). Phil Jackson also has the highest win percentage of all-time at a whopping 0.704 (NBA.com).
Introduction: This case summary considers the Richard Ivey School of Business case ‘Creemore Springs Brewery: Branding Without Advertising’ prepared by Mark . Creemore Springs Vice President of Marketing, Howard Thompson, stated issue is whether to expand capacity of the Creemore Springs brewery from 27,000 hectoliters to 50,000 hl. Core Issue: Creemore Springs has been profitable from the first year of operation but is experiencing a production bottleneck - the brew house requires an expansion to accommodate a 50 hl kettle. A $3 million capital investment would allow production to almost double to 50,000 hl. The company has built its brand as a “beer that is discovered” rather than using traditional beer marketing strategies.
* New product line * Should the company stray from its’ one product line, Mountain Man Lager, into a new product line, Mountain Man Light? * New customer segment * Consumption of light beer is increasing in a key customer segment (younger drinkers) that account for 27% of consumption 3. What is the significance of the problem to the subject? * Strength * Mountain Man is a market leader in West Virginia and has an established brand name with strong brand equity. Mountain Man’s strong brand awareness motivates consumers to both purchase their lager and follow them to new products.
Case Study: Men’s Wearhouse: Success in a Declining Industry Group Two James Ewing David Feuerhak Tammy Hager Steven Harvard Vicki Hood Bryan Hubbard Human Resource Management - BUSI-342-D01 Professor Dave Calland August 12, 2011 Abstract The following collaborative project provides an analysis of the 2005 Men's Wearhouse case study authored by Jeffrey Pfeffer, which details the successes of the Men's Wearhouse in a declining market. Since the 2007 economic austerity that rattled the global business markets, many businesses struggled to survive. In the men’s clothing line, some businesses failed to survive; many, like the Men’s Wearhouse found their way back to prosperity. Moving forward, businesses would benefit analyzing the practices of the Men’s Wearhouse, The purpose of this project is to provide a brief overview and highlight some of the key concepts that Men’s Wearhouse founder, George Zimmer established to produce a healthy, vibrant company. Further, this analysis delves into some of the practices of the Men’s Wearhouse that draws concern and suggestions are offered for improvement.
With five seniors graduating, many critics expected an immediate decline in Duke's basketball winnings, but Krzyzewski's 1987 Devils won 24 games and made it to the Sweet 16, losing to Indiana, who went on to win the national championship. From 1988 to 1992, he led his team to the Final Four, five consecutive seasons. UCLA's legendary John Wooden is the only other coach in the history of the tournament to accomplish such greatness. "Leadership is getting people to buy into something, making them feel vested in the whole decision-making process," said Grant Hill, an All-American who helped Duke to two national titles. "Coach K is remarkable at doing that."
Advertisers for beer advertisements try to make the audience feel that if they drink their product then they will be like who ever is featured in their advertisements. Simple things in ads can easily lure people into buying their product. The first Advertisement I will analyze is a Dos Equis beer ad out of Maxim magazine. I believe that this ad applies to a young to middle aged men. The man in the ad looks to be about mid fifties and he’s “the most interesting man in the world”.
Case Study #5 J.C Penney’s Group #2-Lee Cunningham, Sara Gardone, Jared Gilmore BACKGROUND J.C. Penny was at one time considered as one of the best department stores in America. It was once among a group of the largest in the country with over 2,000 stores and a very successful 110 year old reputation. James Cash Penny founded J.C. Penny in 1902 with the simple philosophy of treating others the way he wanted to be treated. The company had many years of tremendous growth and success selling everything from clothing to hardware but eventually started to fall on hard times as many new price-oriented mass merchandisers came into the market such as Wal-Mart and Target. This downward spiral continued during the recession of 2008 thru 2011 with many stores old, disorganized and dated which left a feeling of a dated brand.
Erin Waters Instructor: Lisa McGean Writing 121 CRN # 11246 Cause or Effect essay # 3 3/3/13 Blown Keg One might ask, what makes craft beers so popular? Drinking beer has always been a popular past time in America. Thirty years ago, beer was only made by three major companies, Coors, Budweiser, and Miller. These companies have very little distinction between them in terms of their beer. They look the same, taste the same and are priced the same.
Less than ten years later beer makes its way to England which eventually brought it to the new world. It is there where the Native Americans teach settlers how to brew with corn. Beer was just as popular, if not more so, than it had ever been. By 1873 there were 4,131 breweries in America. Breweries thrived up until the prohibition of alcohol in 1919.
In an Absolut World, Don’t Forget to Add the Absolut! “Over the years the Absolut campaign has won most U.S. advertising awards and is considered by many in the industry to be among the best print campaigns ever created. Absolut was voted into the Marketing Hall of Fame in 1995 at the same time as an older but equally famous beverage, Coca-Cola” (AdvertisingAge, 2003) .In 2007 Absolut Vodka launched a global advertising campaign titled “In an ABSOLUT World.” Playing off the old saying “in a perfect world” the campaign confronts the status quo by presenting a bold and optimistic worldview. The campaign addresses a variety of social issues by addressing them in a better light; factories that produce bubbles instead of toxic gases, Time Square with famous art pictured instead of neon advertisements or the ability to order the “perfect man” and have him shipped to your home. The “In An Absolut World” tag line suggests that through the simple purchase of this product, the Absolut consumer is choosing a perfectionistic world, a more Absolut world (Manca, Manca, Piper 20102).