Motorola Essay

310 WordsApr 7, 20152 Pages
Vincent Licari Professor McKeon MG 321 Decision Making 2/16/15 Motorola’s Bad Decision Making Motorola first found success with car radios, evolving into the production of two-way radios, in turn transitioned their business model to building the world’s first mobile phone. Motorola became a dominant force, and overpowered the market in 2003. Jaw-dropped the competition by launching the ever so slender Razr, the biggest selling phone of all time. (Not Smart) While other companies continued progressing their cell phones technology to adapt to incorporating e-mail, Motorola listened to their customers whom were satisfied with their sleek Razr. This all was taking place while other companies such as inMotion, Apple, LG, and Samsung began experimenting with advanced technology. This technology called “smartphones” left the Razr in the past. Motorola lost their appetite for success. They became too comfortable and satisfied with the success that they encountered in the market. Motorola soon became a money loser in the market and eventually sold off the remaining assets of the company to Google. Google primarily bought the company for its “Vault” of patents, and really nothing to do with its cell phone technology. This relates to the decision-making theory in the third sector, which is choice. Motorola had the Intelligence to create the first mobile cell phone. They designed the sleek and sexy Razr that was extremely popular with the market. But, they failed to capitalize on their decision-making. They lost opportunity when they stopped investing their money into innovation, and new technology companies. They basically cashed out too early, when they could have been a giant corporate brand for decades to come. Instead of investing to grow their company, they just sat on their assets and stuffed cash into their pockets. Article Link

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