Morrison Supermarket Essay

1802 WordsNov 4, 20118 Pages
Wm. Morrison Supermarkets PLC - Company Profile, Information, Business Description, History, Background Information on Wm. Morrison Supermarkets PLC History of Wm. Morrison Supermarkets PLC Wm. Morrison Supermarkets PLC is holding its own in the battle for the British supermarket customer, despite its relatively small size and regional focus. England's fifth largest supermarket group, behind the national giants Sainsbury, Tesco, Safeway, and Wal-Mart-owned Asda, Morrison remains somewhat concentrated on its traditional northern England region, despite moves during the late 1990s to open stores in the country's southern regions. Morrison operates 107 stores, some 80 of which include gasoline stations. More than 30 Morrison supermarkets also feature branch banking in a partnership arrangement with Midland Bank. Morrison stores stock some 20,000 items; Morrison's private labels account for more than half of all sales. The stores feature a 'Market Street' concept, with specialty shops, including fishmongers, butchers, pizza, and baked goods, and American shops--selling doughnuts and hotdogs—′oviding a High Street shopping experience to Morrison's largely suburban customers. Morrison boasts to be the sole grocer in the United Kingdom that offers the same prices in all of its stores. The company also produces most of its own products, through its Farmers Boy and Wm. Morrison Produce subsidiaries, enabling it to keep its prices--and costs--low. Morrison is led by 70-year-old Chairman Ken Morrison, son of the founder. The Morrison family owns 40 percent of the company, worth about £900 million. With no clear successor in sight, the company has not ruled out a future takeover by one of its larger rivals. Wholesale Origins at the Turn of the 20th Century William Morrison began his career selling eggs and butter wholesale, founding William Morrisons (Provisions) Ltd. in

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