Monetizing the Social Media Dashboard

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| Monetizing the Social Media Dashboard | | Submission by Group 3 | | Monetizing the Social Media Dashboard | | Submission by Group 3 | 1. What advantages does Hoot Suit’s Social media dash board offer to its various customer segment? Answer: Following are the advantages that Hoot Suite offers to its various customer segments Free or casual users These consisted of the users who would do a few tweets a day and did an update a day or so. The benefits that Hoot Suite offered them were: * Free social analytics * 5 social profiles * 2 RSS/Atom feeds * Ad- Supported Heavy users “Prosumers” These consisted of Bloggers, journalist and consultants who’s profession relied on their ability to create, disseminate, receive and share up-to-date information. The benefits that Hoot Suite offered them were: * Comprehensive social analytics * Unlimited social profiles * 1 free team member * 1 free report * Google analytics integration * Facebook insights integration * Advertisement fee * Unlimited RSS feeds and more * Additional member at $15 per month Small, medium-size business and enterprise These consisted of small, medium-sized companies who had their social media managed in-house and the large corporations who had set up their in-house social media department. The benefits that Hoot Suite offered them were: * Unlimited social network profiles * 10 free reports * 4 to 8 team members – add more if necessary depending on the plan chosen * Enhanced analytics * VIP set-up * Tier 1 enterprise support * Opt out of ads * Archive tweets * Hoot Suite certification program Utility of Hoot Suite for agencies and consultants: 1. Tracking conversations Hoot Suite provided a real-time search for industry or campaign keywords which

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