Modern Bakery's Strategic Positioning

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Interviews and Meetings Appendix Introduction The following sections are the questions and answers that were used in interviews and meetings with Modern Bakery Employees to obtain information about Modern Bakery. Internal and external trend questions were not answers by Modern Bakery employees, but it was answered by analyzing interviews and meetings transcript. Table of Contents Modern Bakery Internal & External trends 1 Internal trends – Strengths/Weaknesses 1 External trends – Opportunities/Threats 1 Modern Bakery Capability Factors 2 Financial Capability Factors 2 Factors related to sources of funds 2 Factors related to usage of funds 3 Factors related to management of funds 3 Marketing Capability Factors 4 Product related factors 4 Price related factors 4 Promotion related factors 5 Integrated and Systematic factors 5 Operations Capability Factors 5 Factors related to the production system 5 Factors related to the operations and control system 6 Factors related to the R&D system 6 Personnel Capability Factors 7 Factors related to the personnel system 7 Factors related to organizational and employee characteristics 7 Information management Capability Factors 8 Factors related to acquisition and retention of information 8 Factors related to processing and synthesis of information 8 Factors related to transmission and dissemination 9 Integrative, systematic and supportive factors 9 General management Capability Factors 10 Factors related to the general management system 10 Factors related to general managers 10 Factors related to external relationships 11 PESTEL ANALYSIS 11 PESTEL Analysis – Political 11 PESTEL Analysis – Economic 12 PESTEL Analysis – Socio Cultural 12 PESTEL Analysis – Technological 13 PESTEL Analysis – Environmental 14 PESTEL Analysis – Legal 14 References 16

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