Mmarketing Management Ihpone Essay

3779 WordsJan 30, 201216 Pages
MARKETING PROJECT THE APPLE iPHONE HISTORY Apple Inc.,one of the renowed companies in the world for computer technology, ranked 121st in the fortune 500 in 2007 with its focus on design and manufacture of consumer electronics, earned revenues of $19,315 million in 2007. Apple products include Apple TV, iPod, and imac. These products are highly priced and also of high quality. On June 29 2007, iPhone was launched combining the feature of iPad and mobile phone. Development of the iPhone began in 2005 with Apple CEO Steve Jobs direction that Apple engineers investigate touchscreens. He also steered the original focus away from a tablet, like the iPad and towards a phone. Apple created the device during a secretive collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months. Apple rejected the “design by committee” approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola.. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house and even paid Apple a fraction of its monthly service revenue (until the iPhone 3G), in exchange for four years of exclusive U.S. sales, until 2011.Jobs unveiled the iPhone to the public on January 9, 2007 at the Macworld 2007 convention at the Moscone Centre in San Francisco. The iPhone went on sale in the

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