Mktg309 Essay

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Introduction Wal-Mart International is made up of 6337 stores and employs 800,000 workers in 26 countries excluding the United States. This division in 2010 is accountable for 24.7 of total sales totalling up to $100 billion. It has wholly owned operations in Argentina, Brazil, Canada and the UK and has also expanded into Asia in China and Japan. Major Stakeholders Internal stakeholders Shareholders are one of the major internal stakeholders for Wal-Mart as being a listed company makes it accountable to shareholders. Shareholders are mostly interested in rising profits and dividend payouts however in recent times there have been calls for transparency in Wal-Mart’s actions regarding its political, social and safety spending (Sanders 2012). There has been accusations and concerns over Wal-Mart’s political donations without disclosing who they are donating to, how much and why. This is concerning for shareholders as there has been accusations of bribery which could affect Wal-Mart’s ability to trade in certain countries. However as long as share prices of Wal-Mart are in an upward trend, shareholders will remain content. Wal-Mart’s strategy in keeping low prices means that an effective low cost wage strategy is required. Employees of Wal-Mart often have little to no education, work part-time or casual and have almost no other alternative job prospects. This has led to Wal-Mart taking advantage of their employees by providing poor labour conditions and minimum wages. Recently however Wal-Mart has come under criticism by labour unions and other external stakeholder groups for their treatment of employees. To counteract to these criticism Wal-Mart has launched public relations campaigns such as in 2005 when Wal-Mart launched the website “Working Families for Wal-Mart” (Gunther 2006). However the labour conditions and wage issues have not been addressed

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