Mkt1 Essay

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Company G 3-Year Marketing Plan Assessment Code: MKT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 8 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G is a well-established firm that is highly regarded in the electronics market. The company believes in creating products that are safe, eco-friendly, and that offer quality and value to their consumers. Company G’s team of engineers and designers have developed a line of top-quality small appliances that can be very successful in the small-appliance market. Company G’s overall mission is to reach the full profit potential of one small appliance from the new product line. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s has developed a new product line “XG-L” brand. In this line we will introduce the “Sensation Washer”. The Sensation Washer is a small, portable washing machine that is eco-friendly and allows consumers the convenience of cleaning clothes fast and effectively. The 12” x 12” x 16” Sensation Washer comes with bucket, cover, motorized base and instruction manual and it the washing capacity is a 5 pound load. This unique washer’s size gives the consumer the convenience of caring for their laundry needs

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