Mkt1 Essay

3228 WordsAug 18, 201513 Pages
Marketing Plan Brandon Pratt Student ID 000314780 MKT1 July 5, 2013 Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 Market Objectives 4 Target Market 4 Product Objective 4 Price Objective 4 Place Objective 4 Promotion Objective 5 Competitive Situation Analysis 5 Consumer Product Classification 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is an established electronics company offering gadgets designed for your safety and peace of mind. Our new product is our Vehicle Dashboard Camera that will record everything in front of you while you are driving. Accidents can happen at any time, without notice. After an accident, we can become disoriented and we don't always remember everything just prior to the impact. Law enforcement has recording capability while driving, and we think everyone should have this option. Sometimes, we don't clearly remember the conditions of the road, the weather, and traffic immediately following an accident. Our vehicle dashboard camera will help solve that problem. Record the conditions of the road, weather, and traffic directly from your dashboard. These recordings can help assess fault that could adversely affect your financial well being. With your recordings, you can provide evidence to insurance companies and law enforcement if needed. The Vehicle Safeguard will supply you with peace of mind as you navigate your way through streets and highways. You can also record your scenic drives or relive your family road trip.

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