Mkt1 Essay

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| | |Marketing Plan | | | | | |Destiny Lundin | |Western Governors University | | | Company G 3-Year Marketing Plan Assessment Code: MKT 1 Student Name: Destiny Lundin Student ID: 265077 Date: July 17, 2013 Mentor Name: Khirstin Hadley Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8

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