Mkt1 Essay

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Company G 36 Month Marketing Plan Table of Contents Introduction ..................................................................................................................................... 3 Mission Statement........................................................................................................................... 3 Market Objectives ........................................................................................................................... 3 Target Market .............................................................................................................................. 3 Product Objective ........................................................................................................................ 3 Price Objective ............................................................................................................................ 3 Place Objective ........................................................................................................................... 3 Promotion Objective ................................................................................................................... 3 Competitive Situation Analysis ...................................................................................................... 4 Consumer Product Classification ............................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................ 4 SWOT Analysis .............................................................................................................................. 5 Strengths ...................................................................................................................................... 5 Weaknesses

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