Mkt1 Essay

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Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 October 8, 2012 Introduction 3 Mission Statement Table of Contents: 3 The Product 3 Consumer Product Classification 4 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Strategies 4 Marketing Strategies 7 Product Strategies Price Strategies Place Strategies Promotion Strategies Tactics and Action Plan 7 Product Action Plan Price Action Plan Place Action Plan Promotion Action Plan Introduction Company G has been the leading Manufacturer of Top selling small appliances since 1974. Always offering new innovations for consumers. The newest Product to emerge is an upgraded stainless steel induction cooktop for the discriminating cook. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions” The Product The Stainless Steel Induction cooktop is a countertop appliance , with 1800 Watts, has 10 power levels and temperature levels, is cool to the touch on the surface( with the exception of the burner itself) which cools the moment cookware is removed. This cooktop improves the quality and convenience of lives, due to the portability and efficiency and quality of cooking it can bring to individuals, of all ages and circumstance. Target Market The target market for this cooktop would be Middle Class Female’s , ages 25-60,

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