Mkt1 Essay

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Company G 3-Year Marketing Plan Assessment Code: MKT1 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G offers high quality, energy efficient and affordable products that improve the lives of our consumers. We have created a place in the industry by innovating new personal health appliances. Our first priority is our customer. Our new ultrasonic toothbrush cleaning holders will allow our consumers to have a perfectly sanitary toothbrush every time they brush. Mission Statement “We enable consumers to improve the quality and health of their lives by providing innovative electronics solutions.” Product Description and Classification The Ultrasonic Toothbrush Cleaner is a normal looking canister type toothbrush holder. The consumer will put their toothbrush bristles down into the cup, which will then use ultrasonic waves to sterilize the toothbrush. The cleaner takes 30 seconds to completely sterilize the toothbrush. When a toilet flushes, it can spray water (or whatever may be in the bowl) as far as 6 feet outside the bowl. In most houses the toilet is next to the sink, and the majority of people store their toothbrushes on the sink. Our device keeps your toothbrush away from this

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