Mkt1 3 Yr Essay

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Company-G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: Mentor Name: Version: 1.0 Copyright © 2013 Greg Nesler – All rights reserved. This document contains proprietary and confidential information shared for grading the document. The products TEAFX described and identified in the marketing plan was developed by Ndesign Marketing Communications (Greg Nesler) prior to this class and no rights are granted or transferred to any other parties. Table of Contents Page Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market Segments & Lifestyle 4-5 Demographics 6 Demographics – Consumption 6 Marketplace 7 Competitive Situation Analysis 7-8 SWOT Analysis 9 Strengths 9 Weaknesses 9 Opportunities 9 Threats 9 Market Objectives 10 Product Objective 10 Price Objective 10 Place Objective 10 Promotion Objective 10 Marketing Strategies 11 Product Strategies 11 Price Strategies 11 Place Strategies 11 Promotion Strategies 11 Tactics and Action Plan 12 Product Action Plan 13 Price Action Plan 13 Place Action Plan 14 Promotion Action Plan 14 Monitoring Procedures 14 References 15 Introduction Company G is highly regarded in the electric appliance industry. The product line expansion from Company G’s (XG) series which is being created and sold is a unique hot water heater / seeping pot used for single serve tea offerings. What is different is that this device is designed for either home or vehicles. Its design is

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