Strategic Initiative Paper FIN/370 March 12, 2012 Rick Schultz Strategic Initiative Paper A strategic plan is an important component of any organizations success. With a solid strategic plan in place an organization will have a clear understanding of: * What they do, * Who their customers are, and * What risk factors they face (Titman, Martin, & Keown, "Section 17.1, An Overview of Financial Planning," 2011) Having a clear understanding of what an organization does enables them to compare every activity in the organization against their mission. For example, at Starbucks their primary objective is to maintain their standing as one of the most recognized and respected brands, as a premier retailer of specialty coffees
SGMA 591 L02 TARGET CORPORATION STRATEGIC MANAGEMENT OVERVIEW Student ID: 10012487 SGMA 591 L02 TARGET CORPORATION STRATEGIC MANAGEMENT OVERVIEW Student ID: 10012487 Contents EXTERNAL ENVIRONMENT 3 Demographics 3 Social Factors 3 Political, Legal, and Regulatory Factors 3 Technological Factors 4 General Economic Conditions 4 COMPETITIVE POSITION AND RESOURCES 4 Tangible Resources 4 Intangible Resources 5 PRESENT STRATEGY 5 Canadian Expansion 6 Store Remodels 6 Strengthening Customer Loyalty 6 City Target 6 INDUSTRY COMPETITIVE FORCES 7 Rivalry among Competitors 7 Threat of New Entrants 7 Competitive Pressures from the Sellers of Substitute Products 7 Competitive Pressures Stemming from Suppliers’ Bargaining Power 8 Competitive Pressures with Buyers’ Bargaining Power 8 SWOT ANALYSIS 9 FINANCIAL PERFORMANCE 9 PROFITABILITY RATIOS 10 LIQUIDITY RATIOS 10 LEVERAGE RATIOS 10 ACTIVITY RATIOS 11 OTHER IMPORTANT MEASURES 11 KEY STRATEGIC ISSUES 12 Channel blurring increases competition in the US. 12 RECOMMENDATIONS 12 Invest in Online Retailing 12 Expand Private Label Range 13 APPENDIX 14 Appendix A: Market Shares of Retailers in Mass Merchandise’s Industry in U.S. 14 Appendix B: Target Ratio Analysis and Wal-Mart Ratio Analysis 15 REFERENCES 17 EXTERNAL ENVIRONMENT Demographics Canada has a smaller population compared to the U.S. however, the Canadian population is expected to increase by 1% per year, as is the number of households. The average income per person in Canada is higher than the average income per person in the U.S. In addition, Canada has a larger portion of middle class than the U.S. does. These all will help retailers that offer good quality products with affordable prices to gain market share in Canada.
CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
Marketing Plan Proposed by: Diana Shelton Submitted to: DeVry University - BUSN319 4/15/2012 Table of Contents Executive Summary ......................................................................................................1 Company Description ...................................................................................................2 Strategic Focus and Plan...............................................................................................2 Mission Statement ................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis .........................................................................................................3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis.................................................................................................................... 5 Customer Analysis ................................................................................................................... 5 Market-Product Focus ..................................................................................................6 Marketing and Product Objectives
Unit 9 P1: Exploring Creative product promotion Name : Michael Perera Class : IBS 1D Teacher : Xin Date : 16 September 2009 Statement Introduction ........................................................................................................................................ 2 Chart1 .................................................................................................................................................. 3 Chart 1 continue ................................................................................................................................. 4 Chart 2 ................................................................................................................................................. 5 Chart 2 continue ................................................................................................................................. 6 Chart 3 ................................................................................................................................................. 7 Chart 3 continue
Some examples of technological revolutionary applications in healthcare that allow us to make better decisions, are the use of computers and other electronic devices. Electronic devices make it easy for you, your doctor, and other health care providers such as, hospitals, labs, and X-ray facilities to store, share and access your health information in a fraction of the time that use to take, prior to the digital and electronic revolution. Health information technology can improve the quality of care by decreasing medical errors and assuring that all health care providers have accurate and timely information. With more accurate information and access, consumers have the opportunity to view all their information, analyze and discus treatments with physicians, even from the convenience of their own home. Patients can also have multiple opinions on diagnosis and treatment, by simply forwarding their medical files to other providers, without the need of additional expensive test; therefore, giving patients around the globe the opportunity to obtain the best informed care.
Pieter Koomen Malou Nijboer Lisette Prins Bibianne Roetert Yvo Slagman Cathelijne van Mossevelde 1 STUDENT LIFE Group 8 Table of Content Preface Table of Content Chapter 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Chapter 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Chapter 3. 3.1 3.2 3.3 3.4 Chapter 4. 4.1 4.2 4.3 4.4 Epilogue References Appendix Pre Design Introduction Market Research Competitor Analysis Principal Feasibility Sustainability Social Networks Product Design Brain Storming & Mind Mapping Requirements Objectives Tree Functional Analysis Morphological Chart Story Line Ideas Final Idea: Student Life Board Game Game Description Elements Playing Rules Physical Explanation Marketing Product Comparison Promotion Distribution Product Life Cycle 1.
Student Name: Dolores J. Edwards Student Identification Number: AC0526340 Course Number and Title: BU320.2.1 – Marketing Principles Assignment Number and Title: BU320C Assignment 05 Date of Submission: March 27, 2013 Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4) service gaps identified by the Gaps Model and list two ways to overcome each of the four service gaps How the marketing of services differs from the marketing of products, including the four marketing elements that distinguish services from products. In service marketing, the consumer relies heavily on the reputation of a person or company as opposed to product marketing where consumer can demonstrate features and capabilities of and see it in action. A service is a period of time where in which a consumer will undergo an experience that can never be repeated in the exact same way.
[pic] IPHONE 3G/ 3GS MARKETING PLAN By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8 Marketing Objectives: 8 Financial Objectives: 8 Target Markets: 9 Positioning: 9 Strategies: 9 Marketing Mix: 11 Pricing: 11 Distribtuion: 11 Advertising: 11 Product: 11 Market Research: 12 FINANCIALS: 12 SALES FORECAST: 12 Break Even Analysis: 12 EXPENSES FORECAST: 13 CONTROLS: 13 Marketing Organisation 14 Contingency Planning: 14 Appendix: 14 1.0 Executive Summary: The Apple Iphone is an all in one quad band, internet and multimedia enabled Smartphone using a multi touch virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This integration of these products from somewhat different demographic markets allows Apple to target a large market and have a large pool of customers. Apple currently as of 2009 have grown their world wide market share of smartphone to 14% and are now 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%. ( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and According to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays
COURSE: BA in Marketing Communications ASSESSMENT: Business Management Pairs Assignment 2 TITLE: Leadership DUE DATE: Thursday, 30th August 2012 STUDENT NUMBER: 707157 707187 CONTENTS PAGE: 1. INTRODUCTION...........................................................PAGE 3 2. LEADERSHIP TRAITS....................................................PAGE 3 3. LEADERSHIP THEORIES................................................PAGE 5 4. LEADERSHIP STYLES....................................................PAGE 7 5.