Mkt 621 Marketing Plan Paper

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MKTG 6215 - Marketing Management Marketing Plan Assignment: Due to our unique company strategy, we must observe both our consumers (the charities) and pay special attention on our suppliers (the donors). As such, we have split our research into these two separate entities. Target Market Research for Charities First and foremost, there will be requirements for charities who wish to apply and participate in the lottery. Our purpose is not to service and fund every charity; rather it is to focus on small and unknown charities, and bring them into the spotlight. Thus, we must be very selective in our application and screening process. We will have the following strict eligibility requirements that all charities must meet: 1. The…show more content…
In reference to requirement number one; applicants to the lottery must have tax exempt status. Charities have enjoyed special tax benefits since the country’s earliest days. The federal system has granted tax exempt status to charitable organizations since 1894 and individuals have been allowed to deduct contributions to charities for income tax purposes. To qualify for these provisions the Internal Revenue System requires organizations to be a) formed for a specific set of purposes b) refrain from engaging in certain behavior. Besides this, every foundation must have an employer identification number even if it will not have employees. The identification number is unique or distinct as it identifies the organization to the Internal Revenue system. But one must note that this identification is not a ‘tax-exempt’ number but identifies exempt from state sales and use taxes. A private foundation cannot be tax exempt nor will contributions to it be deductible as charitable contributions unless its governing instrument contains special provisions in addition to those that apply to all organizations described in 501 (C) (3). A non- profit organization or corporation pays no federal or state taxes but must meet and take extra…show more content…
More companies are recognizing philanthropic giving can “reduce business risk, open up new markets, engage employees, build the brand, reduce costs, advance technology and deliver competitive returns. These statistics are “no brainer” reasons to give to charities. By making a collective effort by businesses to give to charities we can live in a more socially responsible world. Notes: (DO NOT INCLUDE IN PRINTING) 2+ pg single-space explanation of target market (demographics, psychographics, geographic, product usage) Due to our unique company strategy, we must observe both our consumers (the charities) and pay special attention on our suppliers (the donors). As such, we have split our research into these two separate entities. Charity-side: Meena, James What criteria do charities need to meet? https://mscharity.arvatods.com/aspxfiles/landing.aspxEligibility requirements: 1. Headquartered in USA 2. Income cap max. of x

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