Mkt 571 Week 1 Assignment

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Week One Individual Assignment Alexandra Del Rio MKT 571 November 21, 2011 Professor Debbie Thomas Abstract Classic Airline is one of the largest airlines company’s within the industry however they are going through a difficult time because a reduction customers therefore revenues. During these times there will be several factors involved and possible directs to choose between. This document will present marketing concepts found in the Classic Airlines scenario and how they correlate to the readings. These concepts could help Classic Airlines decide the best course of action to take moving forward. Marketing Concepts Within the Classic Airlines scenario presented (Classic Airlines Scenario), one concept mentioned by Kotler
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