Mkt 500 Market Segmentation Paper

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Company Introduction, Market Segmentation, and Product Positioning Cynthia Smith Strayer University Dr. Lionel De Souza MKT 500 April 22, 2012 Write About Your Company Virtual Learning Inc was founded in 2005. We work with school districts, higher education institutions, parents and their students to create and provide personalized online instruction in reading, math, science, geography, and history. Our state-certified, U.S.-based instructors work one-on-one with students in real time to help them learn key concepts, fill learning gaps, and get on track for academic success. Research shows that 60 percent of students who enter two-year colleges and 40 percent of those who enter four-year colleges need remediation in math (Achieve, Inc. [2007]. The American Diploma Project: Closing the Expectations Gap). Students also often enter the classroom with different educational histories and learning gaps, which means that classroom teachers often are forced to spend valuable time trying to go back and reteach key concepts and skills. The result: further loss of learning time, making it harder to catch…show more content…
Department of Education Supplemental Educational Funding Act, The Bill and Melinda Gates Foundation, The John and Katherine Keats Foundation, and a myriad of local and state institutions of Higher Learning.VLA programs are accredited by the Southern Association of Colleges and Schools Council on Accreditation and School Improvement and Retention. Our strategic mission statement is as follows: Virtual Learning Academy Inc is a leading provider of educational services to public, private, and religious schools nationwide. It is committed to providing research-based educational and support services designed to improve student achievement, This not only helps the students to stay in school by providing the necessary academic support they need but will also help them achieve their goals and dreams for a better
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