Mkt /421 Week2 Dq's Essay

954 Words4 Pages
DQ1 • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? DQ2 • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? DQ3 • What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? DQ1 • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? What is marketing research? Market research is the gathering and studying of data in respect to marketing situations. “We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company” (Kotler & Keller, 2009, p. 90). Many large companies have marketing research divisions and budget a portion of sales for the expense. How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. The Internet has expanded the possibilities of marketing research. Companies can place questionnaires on their web sites, place banners for customers to answer questionnaires, email studies, and the like. “Online research was estimated to make up 33% of all survey-based

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