As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Depending on the type of market research done, it could give us information about the customers shopping habits, wants, and needs. It will also provide information about the other businesses in the market. For instance, it can give information about the other similar products, and other companies’ offerings. It can be very beneficial for Kudler to conduct this type of research because it can help us reduce any unnecessary cost we may concur. It can also help us to win over new customers or even create customer loyalty from current customers.
Customer Feedback: Feedback from customers to a business either through their website or in person is crucial for improvements to the Website. The website would need to incorporate this into the design. This would be done through customers being able to leave comments on the website page. Those comments would need to be monitored as well as sending a reply to the person who made the comment to ensure that the customer knows that their comment is being taken seriously by the business. Security:The security of the website is crucial for the credibility of the website as well as the business.
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication
Certain technologies enable customers and employees to communicate needs faster. The obvious technological advance is use of retail websites to help the consumer find what they need faster and more
This could be related to Tesco’s as they could offer to train their employers with more skills. • Using a Smart board for presentations or work related projects. This could be relevant to Tesco’s as they could use smart broads when they would have business meetings. • The purpose of being able to train employees would benefit a organisation in the long run in terms of having the staff more skilfully trained • The purpose of a smart board is to give information. Web based • Web based communication is where the information that a organisation has is transferred onto the organisations website • Using the internet.