World War II.continued to test Pepsi-Cola’s strength with introduced sugar rationing, but Pepsi’s marketing campaigns and brand design helped Pepsi make it through the difficult period. For instance, Pepsi changed the colors on the label to be red, white, and blue to show patriotism and declared that patriotic people drink Pepsi. Pepsi’s success allowed it to begin marketing internationally in 1945. As more people began earning more disposable income, Pepsi-Cola recognized that the marketplace was changing. To maintain a strong brand, its marketing campaigns had to change too.
In this report I am going to discuss the similarities and differences between the marketing techniques between Starbucks coffee and Santander Firstly diversification is important in a business like Starbucks coffee as if a company does not bring out new products the existing customers may lose interest in the business and move to a rival company that is showing interest in to bringing out new products and trying new things, however bringing out lots of different products and possibly forgetting or getting rid of the old products might upset existing customers as they have no reason to shop with you. Starbucks has to bring out new products but keep or work on the existing ones to keep a healthy customer base and hopefully bring in new customers. Santander are slightly different as they are marketing a service they want to offer new customers deals and offers to persuade them to start banking with Santander, but they need to keep their existing customers happy too by offering them deals. Customers stay loyal when they feel like they benefit from using your service or enjoy your products this is why both companies use diversification to show they are active and interested in their customers. Some customers don’t like change and they like to feel comfortable with their products and services, this is where product development is useful as they are used to their usual product or service but it has been improved or changed in some way, for example Starbucks changing their coffees and using different types of beans shows they are interested in keeping the customer and the customer feels important to the business.
The company culture is forward thinking and focuses on the experience of key personnel to achieve its goals along with the best practicing partners. There failure came with lessons learned which they did not repeat. Initially early product and service Apple offered to its customer had very little value to home based customers. Because of lack of education to grasp the technical skills need to operate the computer for specific commands until to conception of the “mouse” and other help hardware and software. The apple culture that was developed since conception built on seeing problems or areas of concern as a challenge to enter new market.
Groupon tries to understand the behaviors of their consumers from all around the world They understand that not everyone will check their emails for the real-time offers or daily deals, but instead they use their phones. They think of what things such an activation trigger in their consumers to purchase the item and/or ways to have consumers coming back for more. By understanding their consumers’ behaviors, they noticed that price may not be the only reason why they purchase their items but because they are worried about the quality of the experience. 2. What is the Groupon Promise?
In turn, Apple executives must have a passion for Apple products, be tech savvy and knowledgeable of their products and they must have open communication with store employees and listen to their ideas. 3. Information-sharing could have the greatest negative impact. Apple encourages its employees to share ideas, whether in agreement or disagreement, in order to come up with creative ideas to gain competitive advantage. If the employees did not use information sharing and kept their thoughts to themselves, it could take a long time to come up with new ideas and get them out to the
Considered as “the next big thing for management” (Wyld, 2006), RFID enables business information gathering throughout a company’s value SCM chain to provide critical information for speedy and accurate decision-making. Research has shown that with the ability to store more information than barcode labels, RFID improves production processes, provides real-time movement of materials increasing production planning and product placement efficiency. Research
Mountain Dew main objective now is to get more of the target market 18 to 21 year old males to gain awareness of Mountain Dew products through new ideas in the way the organization advertises and markets the soft drink. Since Mountain Dew has been losing its market share to Coca-Cola, now Mountain Dew has decided to use celebrities to market the refreshing lemony carbonated drink. Targeting certain audiences through celebrity endorsement is the strategy many organizations have adapted. Stanford (2012) state, “Mountain Dew, which accounts for 20 percent of PepsiCo’s U.S. beverage
Venture Capitalists also primarily look for a key factor that seperates a company and its product apart from others. These factors can range from an advance in technology/ design/ engineering to having a tool that people are used to, a list of consumer’s in specific sectors, but scientific related start-ups are usually kept away from because consumers in general wait for new creations to be tested and aware of them before generating big amounts of interest. Investors don’t only want a good idea with specific advantages to make a product/company stand apart. They will also look at the members that form these teams to see if they are reliable people. They want to invest in a company that will be stable and won’t give off a bad image to the public.
Even though there is high risk involved in the “wait-and-see” method (as it may be crucial to potential growth), the consumer response to the development of the mobile/PDA market is currently undetermined. By having greater market share via the manufactures, Intel would be able to leverage the growth toward a more reputable ad campaign. 2. Since the market is stagnating, they should continue to invest money into the advertising department focusing mainly on the PC
… New Depth Sounder, Project 901 Current problems on New Depth Sounder Even though customers’ opinions are useful, customers usually see things at present. They are not necessary to image what new technology should be, a fact that will restrict company’s development if company relies on their opinions during the product development process. Using marketing research from current users is a good reference, but to reach out those potential customers having merely knowledge of Techsonic’s products and to broaden the market penetration will bring in more revenue. Furthermore, even though Techsonic carefully gather what customers need and invest tons of money in advertising and marketing research, they are gradually losing their market leadership in some field. This could result from a disruptive technology provider providing something beyond customers’ imagination and gain their satisfaction.