Mkt 421 Marketing Mix Analysis

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Marketing Mix Walter Swinson MKT/421 August 21, 2013 Jose Medina Marketing Mix When marketing anything there is a basic format in business that has to be followed. We call this the marketing mix, this includes a basic structure that everyone uses to develop their marketing strategies. This structure is commonly called the four p’s of business. The four p’s are product, place, price and promotion. Of the four p’s the first step is to identify the product or service. The product is the most important because this is what we will use to drive profits and start a business. We must clearly identify and promote a product or service that the consumers want and or need. When identifying the product we must keep in mind our targeted audience…show more content…
It is composed of 32 teams that is divided equally into two conferences. The NFL was founded in 1920, in Canton, Ohio. Most NFL teams represent a city in their prospective states (National Football League Franchise Histories, 1920-present). The product or service that the NFL provides is entertainment. Early in the NFL it was not as wide spread as it is today. There were no large stadiums or high dollar athletes to watch, in fact most of the NFL players were you early construction and factory workers. To make their product successful the NFL started to pay their players and provide free admission to anyone who wanted to…show more content…
The beginning of the NFL was different from many services rendered because there was no competitive market. The league stood alone as the only professional football league in America. For this reason, promotion of the NFL was very important for its success. This was a challenge because in the beginning of the NFL the most common marketing strategy was word of mouth. The NFL used its players, the sport, and its dedicated fans to spread the word of its newly found pass time. There was no internet to gain the consumers, and television was not available for live broadcast at the time. To acquire fans or consumers that were in locations without a professional team the NFL decided to use the most effective broadcasting method at that time, which was radio. This allowed for growth of the league, by exposing people to the games that they normally would not be exposed to. For this reason people wanted to see the athletes that they heard of and began to travel to the nearest location that had a professional
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