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Mkt 421 Final Exam Essay

  • Submitted by: studentwhiz
  • on September 24, 2014
  • Category: College Admissions
  • Length: 2,363 words

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Below is an essay on "Mkt 421 Final Exam" from Anti Essays, your source for research papers, essays, and term paper examples.

MKT 421 Final Exam
Introduction The MKT 421 final exam deals with the basic concepts of marketing and its functionality in the world of business. Marketing is embedded in everything we do—from the clothes we wear, to the Web sites we click on, to the ads we see. The purpose of MKT 421 individual and team assignments is to make the students aware about the numerous strategies employed in different industries and their significance. There is a widespread notion among the masses that marketing is only restricted to selling or advertising about the product/service in television or newspapers. However, the Marketing 421 final exam makes it clear to the students that marketing is a combination of all the activities undertaken by the company to make the customers aware about the availability of the product in the marketplace. It involves all activities in the process of launching a product in the market to making it available to the customers at the earliest. The questions involved in the paper are strategically designed to cover all the necessary dimensions a businessperson should be aware of when operating in the market. For example, the MKT 421 week 3 Kudler fine foods assignment appropriately defines concepts related to the 4 Ps of Marketing Mix. Popularly referred to as the 4 Ps of marketing, the product, price, place, and promotion are the four parameters upon which a successful marketing mix is based. The structure is required to judge that the business is able to satisfy appropriately the needs and preferences of the customers at the earliest and better than the competitor’s. It is beneficial for the students for taking the Marketing 421 final exam to understand the requirements and needs of the market. It encourages the students to think critically and make appropriate decisions. Many questions are framed in such a manner that the students may consider them to be in the place of a marketer, or decision maker to think critically regarding the needs and demands of...

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