Mkt 421 Essay

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|[pic] |MKT 421 Syllabus-Fall 2013 | | |Adjunct Faculty: Lanaia Edwards | | |Email: | | |Cell: 312-520-9546 | Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Students should expect to spend approximately five and one half (5.5) hours per week working on Learning Team projects as required by the University and the Commonwealth of Pennsylvania. Course Materials (All electronic materials are available on the student

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