Mizuno Growth in Term of Business Essay

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MIZUNO USA RESTRUCTURES TO ENABLE ACCELERATED GROWTH Norcross, Ga. (July 23, 2013) – Mizuno USA, a global leader of sports apparel, footwear and equipment, will make strategic organizational changes to better meet the needs of its stakeholders and create a more effective, efficient operational structure. The actions are designed to drive company-wide accelerated growth over the next few years. “The evolution and diversity of the retail landscape driven by many factors, including new technology and changing consumer behavior, has made these moves essential,” said Bob Puccini, President Mizuno USA, Inc., Chairman, Mizuno Canada, Ltd., and Director of Mizuno Corporation. “Our ultimate goal is to accelerate development of a stronger consumer franchise by building on the existing strength of our brand. This should not only grow our business, but also our customers’ businesses. The new structure will give us greater synergy, focus and flexibility as a brand and company. It also ensures our partners receive the strategic and executional attention they deserve.” The organizational changes will streamline divisional operations with the combination of Diamond Sports/Volleyball and Golf divisions under the leadership of Dick Lyons, VP/GM of Mizuno USA Golf Division. In his new role, Lyons will be tasked to drive brand strength, sales, profitability and market share for both divisions. Connected to this transition, Chuck Couch, currently Director of Product Management, Golf, has been promoted to VP of Product Management for the Golf Division. Couch will oversee Golf product, planning and development and promotional activities in support of strategic objectives. The Running division will remain under the direction of industry veteran and current VP/GM, Fritz Taylor. In order to improve service levels, cost structure and sustain the brand’s longstanding quality

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