Companies like Gatorade, Nike, and Under Armour place their products on athletes to increase the sales of their merchandise. Athletes endorsing merchandise can be trace back to 1921 when Chuck Taylor signed with converse. This set precedent for other superstar athletes who followed, athletes like Michael Jordan and Julius Erving to name a few. “In the 1930s, Converse……added Taylor’s name to the All Star ankle patch. This broke down walls as the first sneaker bearing a player’s name.” (Osei-Dwunmoh) Nowadays athletes get more than just their names on sneakers and fan apparel.
In this report, Darren Rovell stated, “The Company sent a picture to the press of Rodriguez holding the product, which did $40 million in business in 2010, with the goal of hitting $100 million in sales this year (Rovell).” Just a picture of Alex Rodriguez drinking the product helped the company gain a lot of profit. Even though he is the highest paid player in baseball, he is able to promote anything he wants because of his
Phil Knight By: Matthew Mata Career Prep- 1st period January 9, 2013 The Entrepreneur I picked to do my “Famous Entrepreneur Project” over is a man named Phil Knight. The reason I picked Phil Knight is because he created my favorite company that makes athletic attire such as shirts, jackets, shorts, socks, underwear, hats, gloves, watches, glasses, wallets, goggles, sweat pants, and my favorite shoes. I’m sure there are a lot of other things they make but those are just the ones that I buy from them. Phil Knight started when he was around twenty six years old. He was going to school for his MBA at Stanford in the early '60s, Knight took a class with Frank Shallenberger.
Table of Contents Creative Strategy Executive Summary Situation Analysis 2 3 11 12 14 16 18 24 25 Creative Executions Media Objective and Strategy Sales Promotions Media Selection and Flowchart References Appendix Executive Summary: Since 1908, Converse has established their place in the market as an athletic apparel brand that encourages functionality and creativity. Converse became known as the manufacturer of the ultimate “American shoe” as it provided both comfort and style on the streets and on the courts. Over the years, Converse has become the brand for athletes with unique sense of style. The brand mainly targets 18-24 year-old athletes who want to make a statement and express themselves. Converse’s approach to its consumers is simple and direct, and shows its target that they do not have to compromise style for function.
Viewers can acknowledge that Isaiah Mustafa is a good looking man(he was a pro football player after all). Instantly, viewers associate good looking men with Old Spice. Many viewers have the desire to be good looking. The advertisement leads you to believe that buying Old Spice body wash is an easy way to accomplish this. The commercial was a big hit, and Old Spice product sales were up 106% from the prior-year period.
Target Market Maria Rose MKT/498 Target Market “Just Do It” is a well-known tag line for Nike. The “Swoosh” is another iconic symbol for the number one athletic shoe company. Founded in January 1964, on a hand shake and five hundred dollars apiece, Bill Bowerman and Phil Knight placed their first order of 300 pairs of shoes; and Blue Ribbon Shoes was created. The currently known name Nike was created in 1971 by Jeff Johnson. He had met Phil Knight at Stanford and soon became an invaluable asset to the new company.
Today, Gehrig remains an inspiration, representing fortitude, humility and courage to the tens of thousands of Americans living with Lou Gehrig's Disease. Lou Gehrig was famous for being a Hall of Fame 1st baseman (baseball of course). Gehrig started playing baseball in college and soon after a New York Yankees scout came out to watch Gehrig play. After numerous games, he got into
Finally does steroids has a major effect on the players skill or is it just the skill of the game that is making people so much better? As America's national pastime, baseball has played a major role in American culture. It is among the oldest and most popular sports in the United States. A distinct originality follows it that has always been with the game. Families come together
By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the company’s shoe sales and workforce. He has focused New Balance’s strategy on issues such as, local production, environmental sustainability, and producing high quality athletic shoes and athletic apparel. Under his leadership, New Balance has prospered even in the