Mitt Romney Rhetorical Analysis

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Olivia Hwang IB English HL Ms. Haske Video Ad: Political Campaign Series: Romney 2 Presidential campaigning ads have always been an effective method in gaining support for presidential candidates before a presidential election. The running parties put forth time and effort to appeal to the masses, in the hopes that voters of the country would deem the candidates worthy of becoming the next president. For the election of 2012, Republican nominee Mitt Romney created multiple ads that demonstrate the challenges Americans face today and how he is the man who can push America through this trying time. Through different visual and context techniques, one particular ad created at the start of the campaign portrays Romney as a man worthy of…show more content…
He’s also smiling, or has a genuine face, in all of the pictures, which portray him as a friendly and genuine man. * The clip: focuses on his face and people applauding for him during his speech. Shows him as a persuasive leader who has vision and could lead America to success. * The black background and flashes of words (“Mitt Romney”, “Strong. New. Leadership.” and “Mitt Romney. President.”). The words and the background are simple and memorable, which is one of the main points of the ad: to remember what type of man Romney is. The flashes are brief, which doesn’t disrupt the video of Mitt Romney speaking. However, because the words are short and simple, they are easily retained into the memories of the audience. . * The font of the words “Mitt Romney”, “Strong. New. Leadership.” and “Mitt Romney. President.” is a font that every letter is capitalized, with the first letter of each word slightly bigger than the rest. This technique creates the image of strong and definite characteristics, which is something crucial to being president. * Last scene of him and his wife: shows a family man who loves his
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