Mission, Objectives and Strategy of a Company

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“An organization’s mission is the purpose for the organization’s existence”(Wheelen and Hunger 17). Millions of companies throughout the world try to incorporate their various attributes into a couple of sentences to project the image of their organization. Two companies operating in the food and beverage industry were selected. They will be briefly introduced along with their environmental and social policies and will be analyzed and compared to each other based on their mission statements. Background information Brookside Dairy Limited Brookside Dairy limited is a well-known entity in the East African business world. The company was founded in 1993 and has managed to become a major milk producer in Africa. It offers fresh pasteurized milk, cream, butter, yogurt and other dairy products in Indian Ocean Islands, East Africa and the Middle East (Basson 29). Dean Foods Co Dean Foods Company was founded in Dallas, Texas in 1925. It operates in the industry of food and beverages concentrating on the processing and distribution of milk and other dairy products primarily in the US and UK. As of 2012, the company employed 19000 employees working in 75 plants all across the US (DATAMONITOR). Environmental Sustainability By practicing environmental sustainability the businesses look beyond the goals of short term profits and focus on the long term impact of their company on nature. Nowadays, when the world has faced countless issues concerning the environment, it is especially important for the businesses to realize the importance of environmental sustainability and put it into practice. Brookside Dairy Limited Brookside Daily Co puts great effort into making decisions that will produce minimal negative impact on the environment. It is in the company’s policy to apply the principles of environmental management at the same time encouraging involvement

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