This will ensure more delivery fees and more paperwork for the company. The company will have to account for promotional items that the wholesale companies may offer for products being bought. A positive trade-off for the company will be the use of software which may or may not be already
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
The purpose of information retrieval is to provide quality service for the right person at the right time, with all the required information in hand and ready to be distributed when needed. Storage and retrieval of data plays a major role in improving the performance of a company and this can happen either offline or online and in various formats. 1.2 Information systems are the collection of hardware and software network, data and procedures that people and organisations use for the information storage and retrieval procedure. It helps improve efficiency and effectiveness of an organisation. Such as data warehouse which is a system which helps with storage of information electronically and also helps with analysis, retrieval, sharing and managing data.
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
Because of the success of the operation, Kudler Fine Foods is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of the project is to design a system to track customer purchases. Purchases will be tracked and accumulated as loyalty points
Companies such as Zebra Technologies and IntelliTrack, Inc. provides for a seamless integration between ERP and inventory control, by incorporating information from the enterprise systems into a bar code and radio frequency identification (RFID) systems ("About Zebra Technologies", 2012). The RFID solution allows to accurately identifying inventory throughout the storage, handling and distribution processes. Automation will dramatically affect all phases of inventory management. An automated inventory system will not only increase accuracy but cut down costs and increase productivity of the manufacturing plants. The added benefits of new technology will provide
This ID will track the purchasing habits of customers and take account of what their purchases are as well as their quantity. The customer can access their account online by entering in the ID code and e-mail address. The customer can then track their purchases and points, use their points there, or make online purchases logged into their account. Security The data entered and transmitted will be on a secured server and website. Security measures will be put in place at each location including anti-virus and removal of hazardous programs.
Participatory planning includes the people who will be affected by plans and who will be asked to implement them. Equitability and transparency are properties that will increase the customers trust in the process of retail. The way employees and managers interact within the process will determine the outcome of the process. Successful communication can increase the mutual understanding of values and objectives among customers and form a basis for relations and future purchases. The more comfortable a customer feels with the company that they are purchasing from, the more often they will go back to that company and purchase more merchandise.
• Implementing information technology in order to increase efficiency in operations and marketing aids. • Point-of-sale systems that helps increase inventory turnover and sales and lead to better targeted customer marketing. • Brand identity. • The use of informational complexity to promote and educate consumers regarding their products. Q4 What are the key elements of Oliver’s strategy?