Mis Technolgy Essay

372 Words2 Pages
1. (15 %) Given the information provided in the case, what is Portale Sardinia’s most dominant value discipline (you can only identify one)? Justify your answer. Explain how Portale Sardinia’s customer value proposition and profit model relate to the dominant value discipline you have chosen. Portale Sardinia’s most dominant value discipline is operational excellence. Portale Sardinia provides customers with the opportunity to book inexpensive off-season trips online with minimum inconvenience or difficulty through their Open Voucher product. The ability to book hotels and rental cars through one provider streamlines the order process and operators allow customer support at the customer’s convenience. This travel package offer was made possible by HLX, who began offering cheap flights into Northern Sardinia year round. Portale Sardinia differentiates itself to its customers through the value proposition that an inexpensive trip can be conveniently booked by reserving a hotel and car in one website visit. Expedia and Travelocity were offering these services successfully in North America, and Portale Sardinia was able to occupy this niche for Sardinia. Services like this were not offered in this area in convenient bundles prior to the introduction of the Open Voucher. This customer value proposition is related to operational excellence through the offering of travel services with minimal difficulty and inconvenience. Revenue is generated for Portale Sardinia when customers use their services to book trips by adding a fixed fee of 9,99 Euros to the total price. The participating airline, hotels, and car services are interested in participating for their own benefit, since they normally would not be generating much revenue in the off-season. This keeps costs of operation low since Portale Sardinia’s services are just offered online and the running of affiliated

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