Mintzsberg's school of thought

2178 Words9 Pages
¬¬Introduction Strategy designates the way, which a company chooses to reach the company’s targets. There are many theories explaining how to develop and implement strategy in a company. Strategy is a process compounded of operations; those must be planned and co-ordinated to each other in order to be competitive. It has to react and adapt to changes of the environment because operations defines a company’s strategy, as operations are influenced by the changing market conditions. In Mintzberg`s opinion the best way to describe strategy is to use the five P’s for strategy (Plan, Position, Perspective, Pattern and Poly) and his ten schools of thoughts, which illustrate the development of the main models of strategy. These ten schools of thoughts consist of three groups; the first cluster is prescriptive - how strategy should be formulated. The second group which build the largest group is descriptive - how strategy does .The last one is the only one school which is configuration – combination of the other school. These ten schools of thoughts are able to give us an introduction and overview to the entire field of strategic management. Therefore it is able to identify the distinctions in strategy approaches. In this academic paper, I will undertake a comprehensive critical analysis of their underlying assumptions, perspectives and paradigmatic the positioning school, cognitive school and the entrepreneurial school. The positioning school The position school comprehend the strategy model into analytical, which attempted to create the strategy formation from the experience and the scientific analyse. In this school cited the early military writing, the consultant imperatives of the 1970s and the recent work on empirical position of the 1980 to explain the strategies. The perspective of the positioning school This school is most likely related to
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