Minority Report

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Minority Research Paper November 17, 2013 African American Total numbers in the U.S.: The African American population in 2012 was 44.5 million, including individuals who identified as African American combined with another race. The African American only population was 41.2. (blackdemographics.com) Percent of the total U. S. population: The African American mixed population composed 14.1% of the total U.S. population, whereas the African American only population composed 13.1% of the total. (blackdemographics.com) Rate of growth: The total African American population is projected to increase to 65.7 million, composing 15% of the total U.S. population by 2060. (blackdemographics.com) Average household size: The average African American household size is estimated to be 2.63. (reachingblackconsumers.com) Average age: African Americans have a median age of 32.7, according to the 2010 Census report. (census.gov) Percent with college degrees: In 2012, 21.2% of African Americans 25 years or older held a college degree. The total holding bachelors was 3.5 million and the total holding master’s, doctorates, or other professional degrees was approximately 1.8 million. (jbhe.com) Average or median income levels: African Americans make on average, $33,321 per year. (pewresearch.com) Geographic location(s) – metro, states, etc.: States In July 2012, New York State has the highest African American population at 3.7 million and Texas has the 2nd highest at 3.4 million (blackdemographics.com). Mississippi had the largest percentage of African Americans at 38% according to a census release in 2012 (census.gov). Metro Areas/Cities The D.C. metro area had the largest percentage of African Americans in the U.S. at 51.6% (census.gov). Brands that have higher than average purchase for each group: African Americans

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